Hello! I'm Shelley!
I am a passionate, digital creative who thrives in a team setting. My experience in omnichannel marketing allows me to create strategies that hit the right targets for your brand.
EXPERIENCE
DIRECTOR OF BRAND MARKETING
REV Federal Credit Union / 2019 - present
REV Federal Credit Union / 2019 - present
Played a key role in strategically planning and launching the REV Brand, establishing a distinctive market presence.
Led comprehensive development, redesign, and ongoing maintenance of the company website for a user-centric, visually appealing online presence.
Configured REV Federal Credit Union's inaugural AI chatbot, seamlessly integrating it across the website and banking app for enhanced user engagement.
Creating and managing impactful, purpose-driven campaigns that engage audiences across diverse media channels.
Effectively led and managed a diverse team of 8 professionals in PR, operations, creative, and copywriting, ensuring cohesive collaboration.
Integral member of the core team that successfully launched REV's new Digital Banking app.
Implemented and launched highly effective email campaign automation for consumer journeys using Salesforce Marketing Cloud.
Ensured seamless execution of events, contributing to increased brand visibility and engagement.
Collaborated with interior design professionals to bring the brand vision to life, contributing to visually impactful branch experiences.
Led the design and implementation of the employee intranet, creating a centralized digital hub that reflects REV's brand identity.
MARKETING MANAGER
Insulsteel / 2017 - 2019
Insulsteel / 2017 - 2019
Led the development, redesign, and ongoing maintenance of the company website, ensuring a user-friendly and visually appealing online presence.
Spearheaded efforts to optimize on-site conversion for the main website, enhancing user engagement and driving desired actions.
Designed valued creative assets, contributing to the company's distinctive brand identity and market presence.
Represented the company as a spokesperson to prospective clients and across various channels, including TV and radio, effectively conveying key messages and enhancing brand visibility.
INTERACTIVE CREATIVE SPECIALIST
The Post & Courier / 2015 - 2017
Managed email design and delivery for the digital subscription member base.
Spearheaded the development, redesign, and maintenance of the company's online media kit, enhancing accessibility and visual appeal.
Led the design of Sponsored Content including Lowcountry Parent and landing pages for various advertising initiatives
Produced compelling content for client websites, advertisements, emails, and print collateral, contributing to impactful and cohesive marketing materials.
EDUCATION
University of South Carolina,
Columbia, SC / 2010 -2014
Major: Visual Communications / Minor: Studio Art
Columbia, SC / 2010 -2014
Major: Visual Communications / Minor: Studio Art
SKILLS
Adobe Creative Suite
Web Development
Salesforce Marketing Cloud
Sharepoint Admin
Webflow
MailChimp
HTML, CSS Editing
MailChimp
HTML, CSS Editing
Presentation Design
Illustration